Faking It

Nothing like an attention grabbing headline on a Monday. And the “it” being faked here is, as you probably assumed, online reviews.  Here’s a  primer on the topic.

For the most part, the linked article is accurate. Note, however, that the sites that host the reviews, like Yelp, are likely not liable for posting bogus reviews. And to the extent the “fakers” are just slackers having fun at someone’s expense, there may not be much relief there. But, if your business is being plagued by what you think are phony reviews, it may be worth investigating. If a competitor is behind the effort, you probably have a genuine cause of action.