FTC Study On Marketing Food To Kids
Interesting article on the FTC’s plans to conduct a new study of the issue of marketing food to kids. The FTC proposes to follow up a 2006 study. The new study would seek additional data from 45 food, beverage and fast food restaurant companies “including their child-targeted marketing activities and expenditures and nutritional information for the products.” The 2006 study, as well as the follow up, are prompted by concerns with childhood obesity. That 2006 study urged the industry “to adopt and adhere to meaningful, nutrition-based standards for marketing their products to children under 12.”
The Industry might be well advised to follow the FTC’s directive. I assume the industry has a better appetite for voluntary compliance than it does with a mandated regulatory system.