No Need to Fear Social Media

My good friends at Vehr Communications have come out with their annual Social Media Survey. And it looks like social media usage among local CEO’s is down from last year. I’m not sure why that is exactly. It’s always hard to say what motivates people to do or not do something that’s good for them. And it’s hard to argue that social media doesn’t offer all kinds of opportunities for customer engagement, and thought leadership. So I get why people should use it, I just can’t quite figure out why people wouldn’t.

But if people are avoiding it for fear of legal consequences, I respectfully dissent. I’m not saying it’s risk free. Nothing is. But those risks can be managed. It just takes some forethought. But being a fraidy cat is never a good strategy.