Nobody Doesn’t Like Social Media

Sara Lee has joined the Council of Better Business Bureau’s Children’s Food and Beverage Initiative. It’s one of 17 companies to participate. What is means is that Sara Lee pledges it will market to kids 11 and under only products that meet government or American Heart Association standards for healthy foods. The pledge requires that all of Sara Lee’s TV, online, radio, print and other ads directed to an audience that is “primarily” under 12 will meet those guidelines. So, my question is, will Sara Lee’s Facebook page be deemed targeted to kids under 12? And if so, how will Sara Lee police it? Could be an interesting question.