“‘WEED’ RATHER NOT RUN YOUR AD”

I saw an interesting piece on CNN’s website the other day about a rejected Super Bowl Ad.  CBS has apparently rejected a commercial sponsored by Acerage Holdings.  Acerage is a U.S. based Cannabis company.

The ad discusses the benefits of medical marijuana. And despite the fact that a number of states have legalized marijuana in some form or fashion, the time is apparently not ripe for a Super Bowl ad.

I don’t know if the rejection came as a surprise to Acerage.  But in these days of social media, I can’t help but wonder if Acerage is in a win/win position.  If the ad runs, great.  If not, it becomes a viral sensation thanks to the CNN piece and my huge blog following.

And given that the cost of a 30 second Super Bowl ad is about $5 million, the cost/benefit analysis may make the rejection the better bet!

And I wonder if Super Bowl LIV (next year’s game) will feature a marijuana ad?  Anyone want to take the over?